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Design Services Advertising Facts
Design Services Advertising Facts
RETAIL ADVERTISING AND MARKETING FACTS
- Over 50 percent of purchases are influenced by POS displays. Point-Of-Purchase Advertising International [POPAI] and as reported by Marketing News, 11/1/2007, Vol 41(18).
- In-store advertising is considered more effective than out-of-store advertising in raising product awareness and communicating product benefits. Marketing Charts, In-Store Ads More Effective than Out-of-Store, April 7, 2009.
- More than 50 percent of consumers examine inserts for the following reasons: clipping coupons, assistance in making shopping lists and browsing for new products. Other reasons included looking for recipes and planning shopping trips. Vertis Customer Focus, 2008.
- Point-of-Sale displays at supermarkets boost brand sales, on average, 1.2 percent to 19.6 percent depending on the product and type of display. Point-Of-Purchase Advertising International [POPAI] and as reported by Marketing News, 11/1/2007, Vol 41(18).
- Almost 50 percent of POS advertising at the main shelf, and 41 percent of POS displays at secondary in-store locations, proves to be effective at increasing sales. Point-Of-Purchase Advertising International [POPAI] and as reported by Marketing News, 11/1/2007, Vol 41(18).